http://ceoblog.calicojack.co.uk/2006/10/17/customer-value-strategy-and-recent-events-at-vodafone/ Calico Jack CEO Fri, 05 Dec 2008 07:06:09 +0000 http://wordpress.org/?v=2.0.4 http://ceoblog.calicojack.co.uk/2006/10/17/customer-value-strategy-and-recent-events-at-vodafone/#comment-3015 Mon, 05 Mar 2007 17:47:40 +0000 http://ceoblog.calicojack.co.uk/2006/10/17/customer-value-strategy-and-recent-events-at-vodafone/#comment-3015 [...] Even so, if you get stuck in a Costa Brava hotel miles away from the city, make sure that the 3GSM catalogue isn’t your only bedtime reading. The endless, semi-literate blurb describing “leading suppliers of global solutions” and platforms - often last year’s offering with a thick layer of buzzword friendly gloss - purporting to deliver bucket loads of ARPU becomes deeply depressing to anyone with the remotest respect for language. Despite the frequent claims for customer-centricity, it’s hard to get a sense of any real concern for the customer. And that is the real problem with business speak: as any viva examiner knows, a lack of linguistic integrity masks deeper flaws in thinking. Many of these suppliers need to take a shower and think about customer value. [...] […] Even so, if you get stuck in a Costa Brava hotel miles away from the city, make sure that the 3GSM catalogue isn’t your only bedtime reading. The endless, semi-literate blurb describing “leading suppliers of global solutions” and platforms - often last year’s offering with a thick layer of buzzword friendly gloss - purporting to deliver bucket loads of ARPU becomes deeply depressing to anyone with the remotest respect for language. Despite the frequent claims for customer-centricity, it’s hard to get a sense of any real concern for the customer. And that is the real problem with business speak: as any viva examiner knows, a lack of linguistic integrity masks deeper flaws in thinking. Many of these suppliers need to take a shower and think about customer value. […]

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