Comments on: Barcamp Leeds 2007 http://ceoblog.calicojack.co.uk/2007/11/27/barcamp-leeds-2007/ Calico Jack CEO Wed, 10 Mar 2010 18:32:50 +0000 http://wordpress.org/?v=2.0.4 by: Paul Sergeant’s Blog » Blog Archive » Mobile Social Networking at Hillington http://ceoblog.calicojack.co.uk/2007/11/27/barcamp-leeds-2007/#comment-21620 Wed, 05 Dec 2007 15:00:18 +0000 http://ceoblog.calicojack.co.uk/2007/11/27/barcamp-leeds-2007/#comment-21620 [...] Phil Taylor, Service Director at Strategy Analytics provided the business context - and numerous nuggets for business plan enhancement. He was followed by Richard Marshall, founder of Rapid Mobile, presenting work done with Betfair. Betfair made an interesting case study showing how the immediacy of mobile technology can tap into critical events: those where money changes hands. Mike Kinsella of Weeworld is an engaging speaker with a memorable turn of phrase. He described the company he founded prior to investment - with millions of users and five people employees - as “the world’s tallest dwarf” (which definitely demands a WeeMee ). Mike stressed the importance of understanding users and not building services that will attract “as many users as a Wigan B road”. His comment resonates with a remark made by Ian Hay at Barcamp Leeds: it’s possible to build a use case for anything - that doesn’t mean it will be useful. Frank Boyd offered a similar warning in his session on Persona development at the BBC Innovation Labs Edinburgh launch. [...] […] Phil Taylor, Service Director at Strategy Analytics provided the business context - and numerous nuggets for business plan enhancement. He was followed by Richard Marshall, founder of Rapid Mobile, presenting work done with Betfair. Betfair made an interesting case study showing how the immediacy of mobile technology can tap into critical events: those where money changes hands. Mike Kinsella of Weeworld is an engaging speaker with a memorable turn of phrase. He described the company he founded prior to investment - with millions of users and five people employees - as “the world’s tallest dwarf” (which definitely demands a WeeMee ). Mike stressed the importance of understanding users and not building services that will attract “as many users as a Wigan B road”. His comment resonates with a remark made by Ian Hay at Barcamp Leeds: it’s possible to build a use case for anything - that doesn’t mean it will be useful. Frank Boyd offered a similar warning in his session on Persona development at the BBC Innovation Labs Edinburgh launch. […]

]]> by: Imran http://ceoblog.calicojack.co.uk/2007/11/27/barcamp-leeds-2007/#comment-21461 Sat, 01 Dec 2007 13:20:52 +0000 http://ceoblog.calicojack.co.uk/2007/11/27/barcamp-leeds-2007/#comment-21461 Hey Paul - thanks for the kind words and also for making the long long trip down for the day...I'm glad you enjoyed the day, Ben and Ikem were two of my favourite people on the day too :) So, let's help you guys get some Scottish meetups underway :) Hey Paul - thanks for the kind words and also for making the long long trip down for the day…I’m glad you enjoyed the day, Ben and Ikem were two of my favourite people on the day too :)

So, let’s help you guys get some Scottish meetups underway :)

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